When you create a lead form in Google Ads, you need to provide a link to your privacy policy. The privacy policy appears at the end of the lead form. With a clear understanding of your objectives, it’s important that the business has a clear, unified vision of the proposition and unique selling points of your products or services. Are you looking to onboard new customers as a business focus? If so, you will probably want to make sure that your top-of-funnel activity is quite heavy and you have great communication between marketing and sales. By building a lead generation strategy, we’ve seen mature companies achieve 133% greater revenue versus their plan than average companies, and 174% more than the least mature companies. To add the webhook integration to your lead form, you'll need to generate a webhook URL and a webhook key. Questions that you’ve suggested and that have been added to the catalog, or questions that you’ve previously used in lead forms, will be listed under the